What Mydex can offer you
Mydex helps individuals build and share profiles of themselves in a controlled, permissioned manner – so that individuals know what information they are sharing with who, for what purposes. This is the perfect platform for media companies to reinvent both the media and advertising industries.
Traditional media companies are now embroiled in endemic crisis. Both display and classified advertising – their main source of revenues – are shifting to the web, and with lots more free information easily available online, individuals are less prepared to buy news and entertainment. While every media operator now has an online service, the new revenues it generates don’t, yet, replace the income they are losing elsewhere. Now, however, media companies have a chance to reinvent their business models. The old media model was ‘top down’ and ‘push’: publish content which attracts audiences, and sell these audiences’ eyeballs to advertisers.
Reinventing media business models
The new media model lets individuals tell advertisers what they are interested in finding out about, and buying, when while protecting their privacy. It lets individuals add more information about their profiles so that chosen providers can tailor the information, products and services they provide to the particular needs and preferences of the individual. Media companies are still connecting buyers to sellers, only in a new way that’s far more value adding and efficient for both sides.